Is Your Author Website Scaring People Away?

Caution! Slippery When Wet!

The sign, often used in public places, warns people to take care. The floor is wet, therefore slippery, increasing the risk of falling. This warning sign catches people’s attention and helps prevent accidents.

Is your website scaring people away?

The internet also has warning signs. As fraud increases, the internet community has bumped up their concerns about safety. As a result, internet browsers now warn people whether a website is safe or not.

If a website is safe and secure (featuring an https:// in the URL), the browser shows a lock:

secure website

If a website is not secure (featuring an http:// in the URL), the internet browser will show some type of warning:

not secure website

website not secure warning

These signs tell a visitor to your website whether your website is a safe and secure place. Savvy internet users recognize these signs. If your website does not sport an https:// and the browser features a warning sign, potential customers visiting your book or author website may be scared away.

Recently a Member of Christian Indie Publishing Association sent in an announcement about a new book for the Association’s newsletter. When checking the URL for the newsletter, I noticed that his website appeared as “not secure” in my browser. I sent this member the following note:

By the way, you should update your website from http:// to https://. Just ask your hosting service for an SSL Certificate. Many now provide them for free. Google’s SEO is now paying attention to https and you will rank higher if you have it.

The Member sent back this response:

Thank you for the SSL tip. I was able to set up my website for free with a certificate from my hosting service (I just always assumed that they would charge me extra for it).

His response surprised me. Christian Indie Publishing Association (CIPA) has been encouraging all our Members to update to https:// with an SSL Certificate for the past year. The Association neglected to tell our Members that many hosting services provide this for free. In reality, the benefit of having an https:// outweighs any small cost some hosting companies may charge.

So, I am passing this information on to you so that you can make sure your website is:

  1. Not scaring away visitors by being unsecure, and
  2. Ranking higher in search engine results because it is secure.

If your website still sports an http:// in the URL and shows up as not secure in a browser, check with your web hosting company. You can get an SSL Certificate for little or no cost.

Your website sends a message to the world. Make sure your website says you are professional and can be trusted.

Related Posts:
Tips for Selling Books from Your Website
Are You Doing This with Your Website?
Are You Backed Up?

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Photo by Moose Photos from Pexels.

Tips for Selling Books from Your Website

Do you sell your books direct from your website? If so, pay attention to these important findings from Cyber Monday shopping.

On-line shopping is growing. One of the fastest growing trends for online shopping is the buy online, pick up in-store movement. Fifty percent more people used this option on Cyber Monday 2018 than in the previous year.

Shopping using smart phones is also growing. According to an online shopping data report by Adobe Analytics, people spent 48% more shopping from their smartphones on Cyber Monday. In fact, purchases made from smart phones on Cyber Monday amounted to $2 billion. This is the most revenue ever to come from smart phones in a single day.

Interestingly, taking a closer look at the data report by Adobe Analytics, the report states:

 “Large retailers ($1 billion or more in annual e-commerce revenue) saw 6 percent higher conversion rates on smartphones. Smaller retailers, offering more specialized products, were better at getting shoppers to close sales via desktops with 7 percent higher conversions.”

Whoa. Stop right there. For a while now, the trend has been mobile. Experts have been telling us that every website needs to be responsive for mobile devices as well as desktop computers. Yet, this research from Cyber Monday shows that smaller retailers—people like you—had a higher percentage of people purchasing from their websites via a desktop computer this past Christmas season.

If you sell books from your website, your main focus should be on keeping shoppers on your site. After all, conversion—converting a visitor to a buyer—is what drives sales.

Here are a few tips to keep shoppers on your website:

1. Have the books you are selling front and central.

Make the products you are selling easy to see and find on your website. Don’t bury them. Include clear descriptions for each book so readers know what the book is about and how it will benefit them.

2. Make the prices clear.

One study by Corra found that 33 percent of shoppers hate when prices aren’t up front. Make sure that the price of your book and the cost for shipping is easy to find and see.

3. Ensure ease of purchase.

Studies show that for every extra click a customer has to make to finish a purchase, a business loses 50% of shoppers. Create a streamlined buying process on your website.

4. Allow customers to contact you.

The same study by Corra found that more than half of all shoppers wanted to have the option to live chat on a website when they ran into a problem shopping. Of course, most small publishers and independent authors don’t have the resources to provide this on their websites. However, you can provide a phone number. This allows customers to feel confident that they can talk to a real person if they run into a problem.

If you sell books from your website, use these four tips to improve your visitors’ shopping experience, and maybe, just maybe, you might sell more books.

Related Posts:
Are You Doing This with Your Website?
Are You Making It Hard?
Persuasion In an Age of Information Overload

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Photo courtesy of Bru-nO.