Promote Your Books to English-Speaking Countries

According to Maps of the World, the top ten English-speaking countries in the world include India, Pakistan, Philippines, and Nigeria.


One of the blessings of digital books is that they allow you to sell your English-language books around the world without having to ship print books internationally and deal with customs. With ebooks, you can sell your English-language books in any country where Kobo, Amazon, and other ebook stores have a presence.

Of course, it is difficult to sell books without some marketing. Thankfully, the Internet allows you to connect with English-speaking people around the world. Social media is a great place to connect with English speakers around the world.

Consider the Philippines. Over 92% of the population speaks English. More than 47% of online Filipinos use the Internet. Of those using the Internet, 83% have accounts on social media sites with Facebook being the most used social media platform.

If you are marketing your books to English-speakers around the world, one great tool you can use is Christianity Today’s report listing the favorite Bible verses for 88 different countries. Through measuring how often a verse was highlighted, shared, and bookmarked in the YouVersion Bible App, Christianity Today developed the list.


The list indicates that the favorite Bible verse for Filipinos (and Nigerians) in 2016 was:

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11

Interestingly, the favorite Bible verse for India—another large English-speaking country—was:

“In the first year of Cyrus king of Persia, in order to fulfill the word of the Lord spoken by Jeremiah, the Lord moved the heart of Cyrus king of Persia to make a proclamation throughout his realm and also to put it in writing: ‘This is what Cyrus king of Persia says: ‘”The Lord, the God of heaven, has given me all the kingdoms of the earth and he has appointed me to build a temple for him at Jerusalem in Judah. Any of his people among you may go up, and may the Lord their God be with them.”‘” 2 Chronicles 36:22-23

You can view the complete list online at:

Knowing what verses are popular in which countries can help you effectively reach people in that country. Using the favorite Bible verse for English speakers in a country you are targeting in your social media posts and online interactions can draw these people to your message.

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How the World Reads

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Photo courtesy of Hope House Press

How the World Reads

Reading is a worldwide activity. That means that you can sell your books around the world.

Recently, the people at Feel Good Contact Lenses created an interesting infographic on “How the World Reads”. This infographic contains some great information for authors and publishers on which country reads the most, the types of books being purchased, and where these books are purchased. All great information when broadening your sales horizon. Check it out:


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How Many Languages Does Your Book Speak?

It happened again. Leafing through my mail recently, I found another royalty check for the Indonesian foreign rights sales for Baby Bible Board Books: Stories of Jesus.


My husband and I published Baby Bible Board Books back in 2004 through our publishing company, CREST Publications. We sold the foreign rights to translate and sell the books to an Indonesian publisher in 2008. Here we are in 2016, still receiving royalty checks on the continued sale of those books in Indonesia.

That, my friends, is why foreign rights are worth pursuing. Foreign rights contracts provide you revenue from your books for little to no effort on your part—and they broaden the audience for your books.

Foreign Rights is a big market. Riggins International Rights Services, a company that helps publishers and authors find foreign rights deals for books, conducted a survey of their core Inspirational (Christian) licensees around the world last year. Their survey indicated that 49% of these foreign publishers plan to acquire one to 10 titles for translation each year with 29% acquiring more than 10 titles. This means that foreign publishers are looking for quality books to acquire to translate and sell in their countries of residence.

The Asian market for books continues to grow. In China, translated titles and imports account for 22% of the market, with American and U.K. authors accounting for 57% of these sales in China. Germany also acquires numerous English-language books where about 40% of their books come from translations.

Riggins International Rights Services reports that the top six foreign languages they license books to are:

  1. Korean
  2. Chinese
  3. Portuguese
  4. Spanish
  5. German
  6. Indonesian

If pursuing foreign rights for your books is not in your marketing plan, I encourage you to include it. Christian Small Publishers Association (CSPA) provides our members a number of avenues for foreign rights opportunities because we believe this is an important piece of marketing a book.

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