Global eBook Sales are Within Your Reach

Imagine that someone in China or South Africa is reading your book. The good news is that it is possible. With ebooks, selling books internationally is easy.

Did you know that with a click of a button, you can sell your ebook in multiple countries?

  • Amazon will sell your ebook in 12 countries.
  • Kobo ebook stores sell your ebook in 36 countries.
  • Apple eBook store sells to over 40 countries.

Author Earnings recently completed a report on ebook sales in the top five English-language countries: United States, United Kingdom, Canada, Australia, and New Zealand. Below is a chart that shows the annual ebook sales broken down by country.

Author Earnings study revealed some interesting points. Here are three of the salient ones:

  • Amazon is the majority retailer in just about every market.
  • Taken all together, Amazon accounts for more than 80% of English-language ebook purchases, Apple another 10%, Kobo 2% and Nook 3%.
  • Self-published indie authors are verifiably capturing at least 24% to 34% of all ebook sales in each of the five English-language markets.

Once again, the news is that Amazon dominants book sales in English-speaking countries. However, it is important to remember that Amazon is not the only ebook store.

Many independently published authors publish exclusively with Amazon. If you publish exclusively with Amazon, you might be missing out on sales both in the United States and worldwide. Following are three reasons NOT to have your ebook exclusive to Amazon:

  1. You are missing out on offering your book for sale in at least 28 countries.
  2. You are missing a potential 20% more sales for your book.
  3. You reduce the impact of external marketing and sales for your book as everyone does not purchase books via Amazon.

Don’t shortchange yourself. While it is easy to publish a book on Amazon, remember Amazon is not the only player in the ebook sales industry. If you want to sell more books, you need broader distribution. Make sure your ebooks are listed in Kobo and in the Apple store as well as in all the ebook retailers. You can do this by making your ebook available for distribution through one of the following ebook distributors:

If you have already published your ebook on Amazon, that’s okay. You can still use Smashwords or IngramSpark for broader distribution. Both services will respect your existing relationship with Amazon.

Don’t miss out on worldwide sales for your ebooks. Indie published ebook sales continue to grow. Your book sales will benefit from the exposure wider distribution brings.

Related Posts:
Promoting Your Books to English-Speaking Countries
Notable Data on Book Sales
Selling eBooks Worldwide

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Photo courtesy of Slava Bowman

The Next eBook Frontier

Google, Amazon, and Kobo all continue to expand their ebook sales to new countries on almost a monthly basis. Recently, all three launched online ebook retail stores in Brazil.

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Kobo, a Canadian-based e-reader and ebook publishing and sales business, continues to expand its international sales. The company has come up with the countries they consider to be the next ebook frontiers. “The next frontiers are China, Russia and India—all of the places we’re looking out to now where ebooks haven’t penetrated yet,” said Kobo director of merchandising Nathan Maharaj.

China, Russia, and India. Each of these countries is experiencing growth in consumer spending. As a result, they represent the best opportunity for growth in the future. India especially has been identified as a ripe opportunity for United States publishers because it has a large English-speaking population.

However, the biggest issue will be pricing. How do you price an ebook for these countries?

The problem is that these countries traditionally have lower price points. For example, many publishers, especially textbook publishers, already print and sell identical editions of textbooks that they publish in America for much lower prices overseas. In other words, the very same book commands a much lower selling price overseas.

The bottom-line is that if you are looking to expand the sale of your English-language ebooks into the next ebook frontier and into countries such as China, Russia, and India, you will have to be willing to price your ebook much lower—probably as low as $1 or $2 for these markets.

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