Global eBook Sales are Within Your Reach

Imagine that someone in China or South Africa is reading your book. The good news is that it is possible. With ebooks, selling books internationally is easy.

Did you know that with a click of a button, you can sell your ebook in multiple countries?

  • Amazon will sell your ebook in 12 countries.
  • Kobo ebook stores sell your ebook in 36 countries.
  • Apple eBook store sells to over 40 countries.

Author Earnings recently completed a report on ebook sales in the top five English-language countries: United States, United Kingdom, Canada, Australia, and New Zealand. Below is a chart that shows the annual ebook sales broken down by country.

Author Earnings study revealed some interesting points. Here are three of the salient ones:

  • Amazon is the majority retailer in just about every market.
  • Taken all together, Amazon accounts for more than 80% of English-language ebook purchases, Apple another 10%, Kobo 2% and Nook 3%.
  • Self-published indie authors are verifiably capturing at least 24% to 34% of all ebook sales in each of the five English-language markets.

Once again, the news is that Amazon dominants book sales in English-speaking countries. However, it is important to remember that Amazon is not the only ebook store.

Many independently published authors publish exclusively with Amazon. If you publish exclusively with Amazon, you might be missing out on sales both in the United States and worldwide. Following are three reasons NOT to have your ebook exclusive to Amazon:

  1. You are missing out on offering your book for sale in at least 28 countries.
  2. You are missing a potential 20% more sales for your book.
  3. You reduce the impact of external marketing and sales for your book as everyone does not purchase books via Amazon.

Don’t shortchange yourself. While it is easy to publish a book on Amazon, remember Amazon is not the only player in the ebook sales industry. If you want to sell more books, you need broader distribution. Make sure your ebooks are listed in Kobo and in the Apple store as well as in all the ebook retailers. You can do this by making your ebook available for distribution through one of the following ebook distributors:

If you have already published your ebook on Amazon, that’s okay. You can still use Smashwords or IngramSpark for broader distribution. Both services will respect your existing relationship with Amazon.

Don’t miss out on worldwide sales for your ebooks. Indie published ebook sales continue to grow. Your book sales will benefit from the exposure wider distribution brings.

Related Posts:
Promoting Your Books to English-Speaking Countries
Notable Data on Book Sales
Selling eBooks Worldwide

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Photo courtesy of Slava Bowman

Kobo’s New Book Report

Kobo is one of the world’s fastest-growing e-reading services. The company’s online bookstore offers more than 4.2 million ebooks and magazines to millions of customers in 190 countries. Recently, this company released an inaugural report revealing e-reading trends in 2014. around the world Currently, the ebook market makes about $14.5 billion in sales globally and is expected to reach more than $22 billion by 2017. Following are a few of the findings from the Canadian-based Kobo Book Report:

  • Self-improvement books, including cookbooks, health, and self-help books, are more popular during the month of January than at any other time of year. More self-improvement books and books overall were downloaded in January than any other month.
  • While Sunday would seem the most popular day of the week to finish a book in Canada and around the world, it’s interesting to note that in 2014, 70% of books were actually completed during the week – Monday to Friday.
  • Children’s titles, available at the Kobo Kids’ Store offering 100,000 titles, made up more than 7% of Kobo’s overall 2014 book sales.

In the United States, sales of eBooks represent between a quarter and a third of the consumer book market. According to a recent survey by Nielsen Books, ebook sales made up 23% of unit sales for the first six months of 2014, while hardcover’s accounted for 25% and paperbacks 42%. While the overall ebook market continues to grow, the years of double-digit sales growth for ebooks seems to be over—at least for the United States and Canada. Some experts still believe that exponential ebook sales can still be expected in countries around the world, especially Asia. eBooks allow authors and publishers to reach readers around the world without having to ship print books or find foreign publishers to print the books.

If you are producing and selling ebooks, make sure that your ebooks are available worldwide on a variety of platforms. One study in 2014 showed that Kobo and Amazon were tied for International ebook sales reach. So, if you are interested in making sure your ebooks have a wide-reach globally, don’t just depend on Amazon.

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Selling eBooks Worldwide

In today’s digital ebook era, world-wide ebook sales are growing. However, Amazon, Barnes & Noble, Apple and other online retailers don’t reach to all parts of the world. The number of foreign countries they sell in is limited.

If you sell digital books and are actively increasing or seeking to increase the worldwide sale of your ebooks, I would suggest that you consider a service that provides a digital goods ecommerce platform in addition to having your ebooks listed in online retail stores.

With a digital goods ecommerce service, you can still host your books on your website, but sales and fulfillment are made through the digital sales service. This service store your book files, collect the payment when a book is sold, and send a unique link for the download to each customer (helping to reduce piracy).

Two services to consider are PayLoadz and Kagi. Both of these services basically provide the same platform; however, they do differ on pricing. PayLoadz charges a monthly maintenance fee and then takes a lower percentage cut of each sale, while Kagi does not charge a monthly maintenance fee, but takes a higher percentage cut of each sale. Each service also places your product in their online store as well as allowing you to sell directly from your website, Facebook, and other online places you have a presence.

Using one of the digital ecommerce platforms to sell your ebooks has a few benefits:

  1. You don’t have to worry about collecting sales tax or value-added taxes or even staying abreast of these laws. The service does this for you.
  2. You don’t have to spend time fulfilling your ebook sales.
  3. These services offer the most secure platform to deliver ebook sales to customers, decreasing piracy and the number of stolen ebook files.

If 2012 is the year you want to increase the worldwide sales of your ebooks, maybe it’s time you checked out these services.

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