A bundle is a group of things tied together as into a parcel. In marketing, bundling refers to offering several products for sale as one combined product.
Bundling is a common strategy in the business world. Consider cable companies that offer bundled packages of cable TV, Internet, and phone, or fast food companies like McDonalds that let customers pick any two of a number of products for cheaper than the two items can be purchased separately.
Bundling is a marketing strategy that works to increase sales. Grouping two or more things that go together, and offering customers the two items together cheaper than they can be purchased separately, is viewed as a bargain by shoppers. Shoppers love bargains. Therefore, offering a bundle can drive more sales.
You can increase your book sales by bundling your print and ebook together. One survey found that 49% of digital readers said they had purchased both print and ebooks in the past 6 months. More and more readers are switching back and forth between print and digital reading. Bundling your print and ebook together provides readers an incentive to purchase both. In fact, studies show that reader purchase more books when shopping when the ebook is included with the print book for free.
You can offer a print and ebook bundle easily with the following two services:
The Shelfie app makes it easy for anyone owning a print book to get the digital version of the book—if the book is in Shelfie’s catalog. All book owners need to do is download the Shelfie app for free. Owners then use the app to take a ‘shelfie’ photo of a book they own and a photo of the copyright page of the book with their name written on the page to indicate that they own the book. Owners can then download or purchase the ebook version of the book from Shelfie.
If you have an ebook distributed via IngramSpark or Lightning Source, you can use Shelfie to offer a print and ebook bundle. Simply list your ebook with Shelfie. Then let purchasers know that if they purchase the print book, they can get the ebook free (or for a nominal fee) on Shelfie.
Kindle MatchBook allows customers who buy a print book from Amazon.com the option to purchase the Kindle version of the same title for $2.99 or less (including free). If you have both the print and digital version your title for sale on Amazon.com, you can enroll the Kindle version in Kindle MatchBook . Then customers who buy your print version can also get the ebook version for free or cheap.
You can sell more books by bundling. Consumers view bundle as bargains. Bargains drive sales. Use these services to bundle your print and ebook versions together and encourage more readers to buy your book. Just be sure to heavily promote your bundle to your target audience.
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