As humans, we crave connection. We want to feel connected to our family members, our friends, our community, and God. This sense of connection meets our need for belonging.
Authors can use humanity’s innate need for connection to enhance your marketing efforts. You can use stories and information to help your readers feel a connection with you. You can also use adornments to create a sense of connection and anticipation.
Not too long ago, I ordered a book. The book was mailed to me. It came in an envelope. What caught my eye was the sticker on the back of the envelope. It was an oval gold sticker that helped “seal” the envelope shut. The sticker simply read ENJOY.
This caught my attention. It also served to increase my anticipation of reading the book. A simple sticker embellishing an envelope created a stronger connection to the book for me.
We are emotional creatures. Simple adornments strategically placed can heighten our emotions.
Consider how you might be able to use a similar strategy with your books to increase readers’ connection to you and your books. The ideas are endless. Let your creative juices flow.
Maybe you can use a similar sticker when you send out copies of your book. Maybe you can add a sticker to your book’s cover that creates an emotional response. Even a “Signed by the Author” sticker can help create an emotional connection for readers.
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