Social Media Tips for Authors

Eerdmans Books for Young Readers, a publisher of books for children, recently launched a how-to video series on using social media for their authors. These fun, short videos give some nice tips for using social media.

Authors have mixed feelings about social media. Some think it is a waste of time, while others think that it helps connect them with readers and spread the word about their books. One nice thing in Eerdman’s videos is that they make it clear that social media itself does not sell books. Other marketing is still required. Rather, social media is a tool that can augment your other marketing strategies.

Watch this how-to video on Twitter by Eerdman.

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Social Media: What You Should Know

Social Media has become an integral part of life for most individuals. That means that if you want to reach readers, you need to be using social media to connect with your target audience.

Studies have found that Americans feel different about a brand that they can interact with via social media. In fact, 56% said that they feel a stronger connection with a company they interact with via social networks.

I invite you to watch the newest version of “Socialnomics” by Erik Qualman. This newest clip is filled with fascinating social media statistics you should be aware of.

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