Do You Know This Simple Facebook Trick?

Facebook is the most popular social networking site worldwide. With 2.1 billion active daily users, the site has been a great way for authors and publishers to connect with their audience. Sadly, that is changing.

Mark Zukerman, the founder of Facebook, has announced that he is changing Facebook’s algorithm to show more posts from family and friends in individual’s News Feeds, and to give preference to posts that get the most engagement (comments).

This is bad news for authors and publishers who have a Facebook Page (not a personal profile) for their fans to follow and engage with them on the social site. This change means that the already shrinking exposure for any given Facebook Page post will continue to shrink. Currently, less than 10% of the people who follow your Facebook page see any given information you post. This means that if you have 500 followers on Facebook, less than 50 of them will see anything you post.

Facebook has been decreasing the exposure for Facebook Pages for a couple years as they try to push you to spend money to get your information seen. You can pay to Boost a Post to all your followers and beyond, and you can pay to place ads on Facebook so more people are exposed to you and your books.

If you have put a lot of effort into building up your following on Facebook, this news can be very discouraging. After all, Facebook does provide a valuable avenue to connect with masses of people.

Don’t despair. I have a simple trick that you can use and you can get your followers to use so that you can stay in contact with them through Facebook. If you follow any Pages on Facebook, you can use this simple procedure to make sure you still see the information that these authors, musicians, and businesses post. You can also encourage your Facebook Page’s followers to implement this simple move so that they don’t miss any posts from you.

Here is the trick in three simple steps:

  1. Go to any Facebook Page you follow.
  2. Click on the down arrow next to “Following”.
  3. Then click “See First” under “In Your News Feed”.

Doing this ensures that anything this Facebook Page posts will show up in your News Feed. That way, you won’t miss anything from that Page.

If you follow Christian Small Publishers Association’s (CSPA) Facebook Page, I encourage you to enable the “See First” option so you don’t miss any of the great information we post there on a daily basis.

Just go to and complete the three steps listed above. If you don’t yet follow CSPA on Facebook, I encourage you to do so and then enable the “See First” option.

This little Facebook trick can help you and all your fans stay abreast of all the great information your favorite Facebook Pages post.

Related Posts:
Is Social Media a Waste of Time?
How to Make Your Social Media Interactions More Fruitful
Evaluating Your Social Media Interactions

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Are You Talking or Shouting?

Social media is hot. It is the number one activity on the Internet. Businesses are jumping on social media to promote their products.

Authors and publishers are doing the same. However, many individuals are using social media to try to promote products or services without understanding the fundamental difference between traditional advertising and marketing on social media.

With traditional advertising, businesses showed off their products. Think about advertisements that you have seen on television, heard on the radio, or read in magazines and newspapers or on billboards. Consider the direct mail postcards and flyers you receive in your snail mail box. All of these advertisements shout about the product. They all say, “Look at this.” and “Buy this product.”

Social media marketing does not use traditional marketing strategies. Social media is conversation-based.

Think of social media as a large social gathering, much like a party.

At a party, savvy individuals do not go up to strangers and say, “Hi, I’m an author and you should buy my book.” Rather, individuals engage in small talk and find common ground to converse about. If an opportunity presents itself, an individual will often divulge what they do for a living. If the other party in the conversation is interested in learning more, they will ask for more information.

That’s the way social media works. It’s a conversation.

If you are going to use social media to market your products, be conversational. Don’t shout about your books. Rather engage with others. Listen and respond. Add value to others lives by sharing information that is interesting and useful.

Once people have made a connection with you, then they will be interested in what you do. Only then will they be open to hearing about and looking at the books you write or publish.

Social media is not about showing off your products. It is about connecting with individuals. Connections build trust. Trust builds confidence. Confidence brings readers.

So be human on social media. Engage in conversation, share interesting information, and books sales will follow.