Last month, I shared “Five Trends Authors Should Know for 2018”. One of those trends is that video will continue to dominate engagement on the Internet.
In fact, short video content generated the most engagement in 2017. This month, Christian Small Publishers Association’s (CSPA) monthly newsletter for Members of the association contains an article on strategies for using video in your marketing efforts. Two statistics shared in this article include:
- Social video generates 1200% more shares than text and images combined.
- Video posts on Facebook have 135% greater organic reach than photo posts.
If you use social media to build your audience, take a look at this infographic “Social Media Predictions for 2018” by Social Media Today. It contains predictions for each of the following social media channels: Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest. Note that a focus on video is mentioned for most channels.
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