Book Reviews Are Social Proof

“I hate asking people for reviews”.

This statement was made to me by an independent children’s book author at a recent conference I attended. Most of us can relate to this statement. Asking is hard.

Quote by Sarah Bolme

Yet reviews are extremely important in marketing and selling books. In fact, Cassie M. Drumm, a book publicist says:

“Getting Reviews is one of the most important elements to selling books.”

Humans are social creatures. When we see lots of other people engaging in something, our brain’s perception of risk associated with that idea or activity is reduced.

Given the choice of two restaurants to eat at—one crowded and one empty—people will gravitate to the one that is crowded. Our brains tell us that the crowded restaurant must be the better option since other people have chosen it. This is social proof.

Social proof is the construct that the actions and attitudes of people around us influence our behavior. This is why 97 percent of shoppers read online reviews before making a purchase decision. The online reviews provide social proof that what we are about to buy is worth our money.

Book reviews are social proof. They tell readers that your book is worth their money and time. Studies indicate that 85 percent of Amazon Kindle readers look at the reviews of a given book before making a purchasing decision.

If you want to sell more books, you need reviews. In fact, the more reviews you have the greater the social proof that your book is worthy to be purchased.

So, go ahead and ask people for reviews. I know it’s hard, but the results may well be worth it.

Review for BookCrashAs an author, you should be willing to give as well as get. This means that you should be writing reviews of books. Be generous. Write reviews of other books in your genre. When authors in your author groups request reviews, step up and write a review if the book is in the same genre as your book.

You can also help out other independent authors by signing up to be a BookCrash reviewer. You can pick and choose which books you want to review. BookCrash reviewers are required to post their review on one social site (blog, Goodreads, Instagram, Facebook, LinkedIn, etc.) and on one retail site (Amazon, Barnes & Noble, ChristianBook, Walmart, etc.). You can sign up to become a BookCrash reviewer at www.bookcrash.com.

Related Posts:
Social Proof Can Help You Sell More Books
Easy Ways to Get More Book Reviews
Thoughts on Book Reviews

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Photo by Luis Quintero from Pexels

Social Proof Can Help You Sell More Books

Smart authors know that social proof is an important marketing tactic that eases the minds of worried customers.

Social proof is defined as the influence that the actions and attitudes of the people around us (either in real life or online) have on our own behavior.

There are basically five types of social proof:

  1. Expert: When an industry expert or well-known personality recommends your product or services.
  2. Celebrity: When a celebrity people like endorses a product or service.
  3. User: When current users of the product or service praise it.
  4. Crowd: When a large crowd of people are using a product or service as shown through social media or events.
  5. Certification: When a person or product is given a stamp of approval by an authority in the industry, such as winning a book award or obtaining a seal of approval.

Social proof is extremely important when selling books. As humans, we want to know that what we are getting ourselves into will be worthwhile—especially when it comes to buying a product or a service. Buyers want to know what others are saying about the product or service.

Even wise King Solomon understood this concept when he wrote “Let another praise you, and not your own mouth; someone else, and not your own lips” (Proverbs 27:2)

The two easiest types of social proof for authors to secure are expert and user. You gain expert social proof by obtaining endorsements. You gain user social proof through reader reviews.

Sadly, few independent authors take the time to secure expert social proof (endorsements). A recent quick survey of books submitted for the Christian Indie Awards showed that only about one-third (one out of every three books submitted) featured any type of endorsement or review on the book’s cover (front or back) or in the front pages of the book.

If you are not securing endorsements, you are losing out on a very important social proof that will help you sell your book.

It’s never too late to secure endorsements. With today’s print-on-demand technology, you can still get endorsements after you have published your book and then adjust your book cover to feature these endorsements.

If you are unsure about how to go about securing endorsements, Christian Small Publishers Association (CSPA) provides our Members help. Members can watch the on-demand seminar Endorsements Help You Sell More Books to learn how to obtain endorsements. The webinar includes a sample template letter to use when requesting an endorsement.

The on-demand seminar is also available to authors who are not Members of CSPA. You can pay a fee to watch it at https://mcbuniversity.selz.com.

Related Posts:
Endorsements: How Many Is Too Many?
Are You In a Rush?
Are You Asking?

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