Many an Indie author has lamented to me that they can’t do all the marketing tasks that full-time, best-selling authors do to promote their books. The simply do not have the time.
These Indie authors work a full-time job and then write and publish their books in the hours that they are not devoting to their job or family. Most feel pinched for time.
One of my suggestions to these authors is to implement the five-hour rule into their marketing plan. I suggest that they set aside an hour each work day (before or after work) to engage in marketing activities for their books.
Can five hours a week really make a difference?
I believe it can and so does Michael Simmons, co-founder of Empact, and the man who coined the five-hour rule.
Michael Simmons came up with the term after learning that, throughout Benjamin Franklin’s adult life, he consistently invested roughly an hour a day to learning.
Benjamin Franklin had to leave formal schooling at age 10 to become an apprentice to his father. Hence, most of his learning came through reading books.
Michael Simmons realized that the most successful people were the ones most likely to devote time to reading. After looking at other successful people like Bill Gates, Mark Zuckerberg, and Elon Musk who consistently read a book a week, Michael Simmons concluded:
“No matter how busy successful people are, they set aside at least an hour a day (or five hours a week) over their entire career for activities that can be classified as deliberate practice or learning.”
Similar to setting aside an hour a day to read and increase your knowledge, you can take just five hours a week and apply it to marketing activities.
Just like the five-hour rule reflects the very simple idea that, over time, the smartest and most successful people are the ones who are consistent and deliberate learners. So too, the most successful Indie authors are those that consistently and deliberately market their books.
One of the things I like about the five-hour rule is that it is manageable. Everyone can carve out an hour from their day to read a book or conduct deliberate marketing tasks.
I challenge you to apply the five-hour rule to your life for the next month and watch the difference it makes.
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