Everyday Thanksgiving

As Christ followers, we should be overflowing with thankfulness. After all, the Word exhorts us to “give thanks in all circumstances” (I Thess. 5:18).


Yet, you may be like me. Often the demands of life crowd in and you forget to overflow with thankfulness. It’s not that you’re not thankful. It’s just that you forget to be thankful in the moment.

I think I could do a better job of thanking the people I come into contact with each day. I definitely could thank them more for helping me, for doing their job, for their patience, for bearing with my failings.

Thankfulness builds good relations. For publishers and independent authors, I think it is especially important to be thankful when someone provides a service for you—whether paid or unpaid. If a reviewer provides a review of your book, be sure to thank them. If a publication or blog runs your press release, thank them. If a magazine runs an article about or by you, thank them. If a consumer buys your book, say thank you. If someone shares one of your posts on Facebook or Twitter, send them a quick thank you.

Being more thankful can help us build better relations, and it will help us spread joy. Here are five creative ways you can say thank you.

  1. Create a memorable thank-you stuffer to include in the package with a book you are shipping to a customer.
  2. Tag a reviewer or a blogger in a thank-you post on your Facebook page or Twitter feed, or even in a blog post.
  3. Write an on-line review for your printer, book cover designer, or editor, and include a thank you in your review.
  4. Email a small gift certificate to a few of your customers (or the first five people to buy a new book from your website) as a way of thanking them for their business.
  5. Include a thank you note in your inscription when signing books for customers.

Let’s declare everyday a “Thank You Day.” I encourage you to be more thoughtfully thankful daily…and, Thank You for reading my blog.

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A Little Courtesy

I am sure that I have written on this subject before, and will most likely write on it again in the future. After all, common courtesy is necessary to keep a civilized society running smoothly.

I receive all sorts of emails and phone calls from people seeking information and help in all aspects of publishing and marketing. I try to respond to these inquiries with integrity.

There are those callers and email inquirers who think they can have a free consultation with me. Of course, that is not going to happen. However, I am more than happy to point people in a direction they need to go for the information or service they require.

Case in point: I recently received an email from someone who had released an album. They reported that CBA, The Association for Christian Retail, had referred them to me (probably because they were a start-up and new to the industry). They reported that they were having trouble finding a good publicist and hoped that I could refer them to one.

I did know a publicist. I was not sure if this publicist would promote an album, but figured she might. So, I sent the inquirer a referral.

I never heard back from them. Neither a “thank you” nor a “that one didn’t work out, know of anyone else?”

Then, just last week, I received an email blast from the publicist I had referred. It turns out that she is promoting this album.

Did I receive a “thank you” for the referral from the publicist either? No. However, I will say in her defense that the client may not have told her that I was the referral source.

Folks, remember that when someone does a favor for you—giving you information or reviewing or mentioning your book—you are benefiting. So, remember to thank that person. Do your part to keep the wheels of our society running smoothly as well as spreading some kindness in the name of Jesus.

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