As far a social media sites go, Pinterest is one that you should not be ignoring in your book marketing campaign. Did you know that Pinterest is currently the social media site that drives the most retail purchases?
Here are a few statistics to help you better understand the usefulness of Pinterest both in gaining attention and sales for your books:
- Pinterest buyers spend more money, more often, on more items than any of the other top five social media sites.
- 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
- 80% of Pinterest pins are repined.
A presence on Pinterest can help you sell more books. Using images to draw attention to your books is one way you can use Pinterest in your book promotion campaigns.
A new term has developed to encapsulate a type of image many authors are using to promote books on Pinterest. Most of you are familiar with the term Infographic, referring to a visual image used to represent information or data. A new term, Bookographic (a.k.a. book-o-graphic or tipographic), is now being used to describe a visual image representing information on a book.
Bookographics are a great way to represent your book visually on Pinterest. Generally, a Bookographic contains a few tips from your book as well as a picture of the book’s cover and a link to where someone can buy the book.
These visual images are easy to generate. They do not need to be fancy. They can be made in almost any office software program like Word, Publisher, PowerPoint, etc. I used Microsoft Word to make mine (pictured here). In fact, I used just a sidebar text box to create my Bookographic for Your Guide to Marketing Books in the Christian Marketplace.
If you are not yet engaged with Pinterest as part of your book marketing plan, I encourage you to begin using this powerful social media site to connect with consumers. If you are on Pinterest, then begin creating a few colorful and informative Bookographics to connect Pinterest users to your book.
If you have already created a Bookographic for your book, leave a link in the comments section below to your Bookographic. I would love to see it.