Mahatma Gandhi said, “Live as if you were to die tomorrow. Learn as if you were to live forever.”
There is always more to learn. There is always room for improvement. As an author or publisher, to stay relevant and up-to-date, you must continually learn. Publishing standards change. Technology changes. With these changes, you must learn and adapt what you do to be effective in reaching your target audience.
I recently served as a faculty member at the Carolina Christian Writers Conference. One of the events at the conference was called “Lightning Learning”. For this event, the conference attendees were broken up into groups. Then each group met for five minutes with each faculty member to discuss a “learning tip” that the faculty had prepared in advance for attendees.
When you have a group of experts offering advice, the learning opportunity is incredibly rich. I think some of the advice that the faculty shared is worth sharing with you. So, here are a few “Lightning Learning” tips from that event.
“What do you need to do before you start writing? Pray. Then pray some more! Just as you followed the call, seek God’s wisdom in every area of your writing.”
Gloria Penwell, www.boldvisionbooks.com
“Before you write your book or article, know your target audience. Keep them in mind as you write and write in a way that speaks and resonates with them. Doing this will increase the effectiveness of your writing and any marketing activities you do for your book or article.”
Sarah Bolme, www.christianpublishers.net
“To write is to sacrifice, as professional writing requires a commitment of time away from people and activities. Take time to determine what level of time requirement you need to schedule for yourself, and specifically what things you are currently doing that you need to sacrifice in order to have the time to write.”
Craig von Buseck, www.inspiration.org
“Be recognizable online. This means having a professional picture for all social media/online sites that is recognizable from one platform to another. Keep your bio consistent. Make sure no one will ever be surprised when they meet you in person because you represent yourself differently online.
Edie Melson, www.thewriteconversation.blogspot.com
“What would happen to your work in progress if you spilled your morning coffee into the computer keyboard or downloaded a virus that ate your hard drive and destroyed your files? Writers need an automatic computer backup system.”
Lori Hatcher, www.reachoutcolumbia.com
If you have your own writing or marketing tip you want to share with other authors, please do so in the comment section. Share your wisdom so we call can learn.
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