Three Reasons to Use Videos to Promote Your Books

Are you using videos to connect with your audience and promote your books?

Three Reasons to Use Video

Videos are popular and a great tool for promoting books. Check out these three reasons to use videos to promote your books.

1. Videos are Extremely Popular on Social Media.

Not only are people watching videos, they are sharing those they like. One study found that 97% of consumers are willing to share videos on social media.

2. Videos Allow You to Reach People Who May Not Take the Time to Read Your Articles or Blog Posts.

Studies show that only 20% of people read a complete article online. Most only read the first one-fourth. Additionally, 80% of people say they would rather watch a live video than read a social media post or blog. Video is a powerful marketing tool.

3. Videos Help You Connect with Your Audience.

Using videos, especially live stream videos, help people feel like they “know” you—the real authentic you. Remember, people buy from those they know and like.

If you live stream or are thinking about live streaming to promote your books, then watch this YouTube video that teaches you how to be authentic when streaming live. This video shows you three ways to help your audience feel closer to you.

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Photo courtesy of Linda Xu.

Extend the Reach of Your Marketing Videos

Video has become one of the most effective ways to grow an audience. Studies show that 8 in 10 people would rather watch a video than read a blog or social media post.

Video traffic on the Internet keeps growing in popularity. Experts estimate that by 2022, video will make up 82% of all Internet traffic. Since search engines know that people prefer videos, they tend to rank video content higher in search results.

Video Tips

If you are creating videos to market your books, you may want to consider the following two steps to make your video content more accessible for everyone, and thus extend the reach of your video marketing.

1.  Add Captions to Your Video

Adding captions to your video means that the text of your script is synced with the video in real-time. Having your spoken words appear as captions in your video means that your content is available for any audience.

People who want to watch your video in a place where they may not be able to have the volume on can still do so. In fact, 85% of Facebook videos are watched without sound. Studies have found that videos with subtitles are 80% more likely to be watched in full.

You can easily add captions to your videos via your video editing software. In addition, you can also add captions to your videos using tools that Google Drive and YouTube video editor provide, or a service like Subly.

2.  Make a Transcript of the Video Content

Not everyone wants to watch videos. A smaller percentage of people still prefer to read when consuming content online. These are often people who are busy and are either great speed readers or like to scan articles for important information.

You can reach these people by providing a transcript of the words in your video on the page the video is published. The full script of the video should be written out from start to finish.

You can either write out your script yourself, or you can use a free service like Happy Scribe or oTrascribe to convert the audio in your video to text.

The Apostle Paul said, “I have become all things to all people so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings.” In a similar fashion, as an author, by adding captions to your videos and including a full-transcript of your videos, you are ensuring that your content is accessible to anyone who may be interested.

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Photo courtesy of CreaPark.

Use This Medium to Promote Your Books

Online video viewing continues to grow. Tapping this medium to promote your books can be smart marketing.

According to the research by Pew as outlined in the YouTube video below, comedy, educational, and how-to videos top the list of what people are viewing. Watch this video, and then think about how you tap into this trend and create an educational, how-to, or humorous video to promote your book.

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