As an author, your most important online presence is your website. Yes, your website—not social media, not Amazon, not Goodreads.
In fact, the purpose of social media is to get people to your website. The purpose of your website is to turn visitors into customers (people who buy your books).
According to research, 48% of people who enter a physical store buy something. However, on average, only 2 to 3 percent of people who visit a website purchase something. In fact, 96% of people who visit your website are not ready to buy. You have to convince them to purchase your books.
This is the purpose of your author website—to convince people to buy your books.
Experts report that when a visitor comes to your website, you have, on average, less than one minute to convince them to stay on your website. The longer visitors stay on your website, the greater chance you have of convincing them to either buy your book or sign up to receive your emails so you can continue to work on convincing them to buy your book.
The best way to keep people on your website is:
1. Make sure your website loads quickly.
For every second delay in loading, you lose 7% of your potential visitors. Google analytics allows you to view your site load speed time.
2. Have a compelling headline.
Your headline needs to be clear and draw your audience in.
3. Give your visitors something to do.
Tell them what you want them to do. Make it clear. Large buttons that state things like:
- Buy the Book
- Download 10 Tips for…
- Read the First Chapter
4. Include a video.
Research shows that websites with a video of the product they are selling can increase their purchase rate by 144%. If you need an easy free video for your website, check out Bitable or Powtoon for creating a short video about your book.
Your website is your strongest tool for convincing readers to buy your book. Don’t overlook this important marketing mechanism. Use it wisely to convince your visitors that your book is worth their time and money!
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Photo courtesy of Vitaly