Your Next Big Break

Your big break—that media interview, that stellar endorsement, an influencer willing to work with you, a large book order, that awesome speaking engagement—might be right around the corner. You never know when it will happen… but I can guarantee it won’t happen if you don’t plant seeds.

To harvest fruit, you must first plant seeds. All your marketing efforts—both small and large—are seeds you are planting.

Marketing is planting seeds

I have sent out scores of press releases. Many never get a response. Not too long ago, I sent out another press release to the media. I really wasn’t anticipating much from it. After all, I know that press releases are about planting seeds and watering those seeds.

A few weeks later, I received an email. It said:

I am doing a story on indie publishing in the Christian market. I’ll talk to a number of sources for the story, and would love to include you and the newly named CIPA.

An interview was scheduled. A conversation took place. Then, an article was published. I was quoted in the article.

Not a big break, but a nice one that brought more exposure. You can read the article here.

Too many authors are “one and done”. They try something once. When they don’t get the result they expected, they decide that the marketing technique did not work and don’t try it again.

In marketing, “one and done” will kill your efforts. No farmer plants one seed and expects a good crop. Farmers do not know which seeds will germinate or which seeds will lie fallow or end up getting eaten. So, they plant many, many seeds, sometimes overseeding so they can ensure a crop.

Wise King Solomon knew this principle. He said:

In the morning sow your seed, and at evening do not let your hand rest, because you don’t know which will succeed, whether one or the other, or if both of them will be equally good.

writing at night

In book marketing language, this statement reads:

In the morning conduct your marketing activities, and at evening don’t think you are done, because you do not know which activity will succeed, whether one or the other, or if all of them will be equally good.

You can’t have a big break unless you are constantly pursuing opportunities. So, keep doing marketing activities like:

  • Sending out those press releases.
  • Pitching for interviews.
  • Asking for those endorsements.
  • Pursuing those speaking engagements.
  • Seeking collaboration with other authors.
  • Showing up day in, day out on social media adding value to other’s lives.

And remember that God is the Lord of the Harvest. Your success rests in his hands. Trust him.

Related Posts:
10 Daily Book Marketing Activities
Effective Marketing to a Declining Reading Populace
Overcoming Roadblocks to Marketing

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Photo courtesy of Dương Trí and Bruce Mars.

Not Everyone Uses Social Media

She was young, pretty, and a reader. I immediately knew she read a lot because she had three paperback books stuffed into her purse.

I wasn’t snooping. Honest. Her purse was open and the three books were sticking slightly out. They were crammed in spine down, so I could not discern the genre.

As I talked with this Young Adult just starting out on her life’s journey, I discovered that she does not fit the Generation Z mold. She told me that she is not on social media and she does not watch television. It’s not that she’s not tech savvy. She takes online college courses and met her boyfriend online.

Yet, here is a young adult who is not hanging out online—and she reads. Why am I pointing this out? Because it is important to remember.

Not everyone uses social media. Not everyone gets the majority of their information online. I am pointing this out because I want to remind you that a comprehensive book marketing plan includes both digital and physical marketing.

Most likely you don’t have a large marketing budget for your book. As a result, spending time creating content online and posting it on your blog and social media sites, as well as sharing it through email, is where you focus your attention.

That’s a good strategy, but you won’t reach all your potential readers this way. A better strategy is to include some print marketing.

There are still print newspapers, print magazines, and print fliers and postcards. These are all good ways to broaden your marketing reach to those who prefer print.

Expanding your marketing to include print venues does not have to cost you a lot of money or time. Start local. Focus on local newspapers and magazines that reach your target audience. Every community has these.

You can find local newspapers by keeping your eyes open as you go about your community. Often public libraries and grocery stores have a spot for free local newspapers and magazines. You can also use an online newspaper search engine like the one at www.usnpl.com to identify local newspapers.

Magazines and newspapers are always looking for fresh, interesting news. Be creative. Send a press release to your local magazine editors and newspaper journalists featuring you and your book. However, make sure your press release is not just about you writing a book. It needs to have something newsworthy such as a local cause your book is supporting, how your book ties into local history, or even an interesting journey you took to research your book. Tie your press release in with an upcoming local author appearance for better results.

Including traditional marketing with your digital marketing efforts will broaden your reach and help you secure more readers for your books. After all, not everyone uses social media.

Related Posts:
Authors: Start Local
Marketing Tips to Reach Each Generation
Are You Relentlessly Pursuing Opportunities?

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Photo courtesy of Miguel Runa.