Are You Capturing Hearts?

He failed to win my heart.

I had just completed reading a full-page biography of a Christian author. His bio looked like a listing of who’s who in the Christian world. This gentleman had worked with numerous Christian organizations and for well-known Christian leaders. He had spoken at numerous Christian gatherings and penned a couple books. Yet, the author failed to win my heart because reading his bio felt like I was reading a résumé.

At the close of reading this Christian author’s bio, I had no clue what he was passionate about or what his message was. All I knew was that he hung around some well-known people and places.

To engage people, you must connect with them on an emotional level. As an author, even your author bio should conjure emotions in the reader. What you are passionate about must shine through for a connection to be made. You must win the heart of readers so they are drawn to know more about you and your message or books.

When crafting your author bio, consider these three important elements:

1. It’s Not About You.

Sounds counterintuitive, doesn’t it? After all, it’s your bio. It is your bio, but it should not just be about you. After all, few people care where you live, how long you have been married (unless it relates to your book’s topic), or how many pets you own.

Ultimately, your bio is a tool to tell the reader about yourself. Yet, more importantly, it is a means to let readers know how what you are or do relates to who they are and what they do or want to do. Your bio is a tool to draw readers in to capture their hearts.

2. Let Your Personality Shine Through.

Your author bio should reflect your personality. Readers should feel they know you a little more when done reading your bio. If you write with humor, be playful in your bio. If you write about your personal struggles, be transparent. Share your passion.

3. Include Your Relevant Expertise.

Use your author bio to tell your readers the expertise you possess to write on the topics your books cover. This requires a difficult balance. You want to build credibility without overtly bragging. Provide just enough information to let your readers know you possess the knowledge and experience to speak with authority on the subject. Keep it relevant.

People do business with the people they like and trust. The goal of your author bio is to help people like and trust you. Use your author bio to create an emotional connection with your readers and book sales will follow.

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Photo courtesy of Jakob Owens.

Are You Meeting Readers’ Expectations?

He woke me at 2:30 in the early morning hours. My teenage son said he had a stomachache and felt nauseous. After about a half-hour, we decided he had the signs of appendicitis and rushed him to the emergency room.

Four hours and one ambulance ride later, the boy was being checked into the Children’s hospital. During admission, the nurse asked him if he would like a visit by the chaplain. Scared and nervous about his upcoming appendectomy, my son said yes.

Anesthesia, surgery, recovery, and finally checkout to go home followed. On the drive home, my son remarked that he was disappointed that the chaplain never came to pray for him.

Simply by asking the child if he would like a chaplain visit, the nurse set up the expectation in my son that a chaplain would come pray for him. She didn’t state, “If available, would you like a chaplain to visit you.” She simply asked if my son if he wanted a visit.

You, too, set up expectations in your readers. You may not even be aware of the expectations you construct. Your book’s title, the cover art, your back-cover copy, and even endorsements create expectations in the reader.

A couple years ago, a member author of Christian Small Publishers Association (CSPA) placed his book in CSPA’s books for bloggers review program, BookCrash. The book received mediocre reviews. Most of the reviews commented that the book was not quite what the reviewer expected.

The author was unhappy about this. He told me that the 100-word description that BookCrash allowed was not enough to convey to the reader what the book was about. He stated that if he had been allowed to write a longer description, reviewers would not have had a wrong expectation about the book.

I listened to his opinion. However, I believe the real problem was the title of the book. The title of this particular book set up a wrong expectation. Upon reading the title, I believed the book would provide a certain message. However, when I carefully read the description the author had written, it did not match the expectation the title raised for me.

Authors, choose your book’s title and cover art carefully. These are the first two things a reader considers when checking your book out. Both the title and cover art set up powerful expectations of what to expect from your book. Be sure that yours reflect the actual contents of your book.

Test your title and your cover art with friends and fans. Ask them what type of book they expect from the cover art and what expectation the title of your book raises in them. Make sure the title and cover art for your next book only raise expectations that you will meet.

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Sell More Books With Better Descriptions
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Photo courtesy of CongerDesign.