Thanks to God

Happy Thanksgiving! We have so much to be thankful for. I think the words of the following Thanksgiving hymn, “Thanks to God” by Ludvig Storm, sum up the scope of what we all have to be thankful for.

givethanks

Thanks to God for my Redeemer,
Thanks for all Thou dost provide!
Thanks for times now but a memory,
Thanks for Jesus by my side!
Thanks for pleasant, balmy springtime,
Thanks for dark and stormy fall!
Thanks for tears by now forgotten,
Thanks for peace within my soul!

Thanks for prayers that Thou hast answered,
Thanks for what Thou dost deny!
Thanks for storms that I have weathered,
Thanks for all Thou dost supply!
Thanks for pain, and thanks for pleasure,
Thanks for comfort in despair!
Thanks for grace that none can measure,
Thanks for love beyond compare!

This year, I am especially thankful for the following:

  1. Celebrating 10 years of directing Christian Small Publishers Association (CSPA) and helping small publishers and independently published authors experience success in marketing their book in the Christian marketplace.
  2. The publication of the Third Edition of my book Your Guide to Marketing Books in the Christian Marketplace.
  3. Winning another award for Your Guide to Marketing Books in the Christian Marketplace.
  4. Six years of blogging, and for you, the readers of this blog.
  5. The gift of salvation!
  6. Another year of living, loving, and serving God!

What are you thankful for?

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eBook Sale!

Last month, I informed you about International Read an eBook Day (see “International Read an eBook Day”). Read an eBook Day is this week. It will be celebrated on Thursday, September 18.

Special Offer

In honor of International Read an eBook Day, I am offering a special!

This week, anyone can purchase my book Your Guide to Marketing Books in the Christian Marketplace: Third Edition in ebook format at a 20% discounted rate.

The ebook regularly sells for $21.99. For this week only, you can purchase either the PDF or EPUB version of Your Guide to Marketing Books in the Christian Marketplace for a bargain price of $17.59. Simply use the discount code “READANEBOOK” when ordering the book.

Don’t miss out on this special. If you have not yet purchased a copy of this definitive guide for marketing books in the Christian marketplace, do so this week while the book is on sale for International Read an eBook Day!

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It’s Read an E-Book Week

This week is officially Read an E-Book Week.

lady

The purpose of Read an E-Book Week is to educate and inform the public about the pleasures and advantages of reading electronically. Some authors and publishers may feel like this week is no longer necessary with the growth of e-reading. Read an E-Book Week was originally registered with the Chase’s Calendar of Events in 2004. Since that time, sales of ebooks has only grown to constitute less than one-third of all book sales. With this statistic, it seems to me there is still room for ebook reading awareness.

New data from the Codex Group, a New York book industry research firm, suggests that further work may be needed to increase readers’ awareness of the availability of ebooks. According to Codex Group’s survey of 2,042 ebook buyers, 86% of them buy ebooks from only one retailer, mostly Amazon, Apple, or Barnes & Noble.

While this is good news for the big retailers, this is not so good news for the smaller ebook retailers. Small retailers receive most of their ebook sales from just 14% of ebook buyers who shop from more than one retailer. In essence smaller ebook retailers—including author and publisher ebook sales via their own websites—have an uphill battle to fight to sell ebooks.

So, Read an E-Book Week may be the time to attract some ebook sales direct from your website by offering a price promotion to celebrate this event.

I am doing just that, but with a twist. You see, I did not get the ebook version of my newly released Third Edition of Your Guide to Marketing Books in the Christian Marketplace up on either Amazon or Barnes & Noble in time to celebrate Read an E-Book Week. However, I am offering it as a downloadable PDF (one ebook format) on my website for $21.99. You can order your ebook copy today, just visit www.marketingchristianbooks.com.

What special are you offering on your ebooks to celebrate Read an E-Book Week?

The Thumbnail Rule

I have a dear friend who is an artist and owns an art gallery. For years, she has provided art instruction to artists seeking to improve their skills. Here is what she tells her students:

I always tell my artists that composition is king. If pieces don’t hold together and look good in a thumbnail size, where you can see the composition at a glance, the art won’t work in person or up close.

Consider: The cover of your book is a work of art. It too must hold up to the rule of looking good in thumbnail size.

YG3 Cover

For years, I have told authors that the title printed on the cover of their book needs to be easily read from across the room. Now, with more and more books being purchased online, it is also important that your book cover also look good in a thumbnail size.

I have found that most books whose titles can easily be read from across the room generally also look good in the thumbnail size.

I recently went round and round on this issue with the cover designer for the third edition of my book Your Guide to Marketing Books in the Christian Marketplace (releasing next month). She was not sending me designs where the title was easily read from a distance or in a thumbnail sketch.

Now, I know that the title of this book is long, and thus the task before the designer was not an easy one. I told her that not every word needed to stand out since the title was so long. I just need the important words to stand out.

Finally, after going back and forth a number of times, and beginning to think we were never going to get there, I finally have a design that is legible from a distance and in a thumbnail size.

I urge you to follow this simple rule of thumb for your next book cover. Make sure the title is legible from across a room and also in a thumbnail size.

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I am Thankful for…

Every year, the fourth Thursday of the month of November is designated as a special day for thanksgiving in the United States of America. It provides us a wonderful opportunity to sit back and reflect on all our blessings and the things we have to be thankful for.

happy-thanksgiving

I Thessalonians 5:16-18 says, “Rejoice always, pray continually, give thanks in all circumstances; for this is God’s will for you in Christ Jesus.”

As Christians, God wants us to have thankful attitudes every day. I strive to do just that.
However, in light of Thanksgiving, I am spending just a little time on this blog to share with you some of the things that I am thankful for.

  • I am thankful for having the privilege of leading and directing Christian Small Publishers Association (CSPA) for the past 10 years.
  • I am thankful for all the publishing members (both present and past) of CSPA and the desire they have to spread the message of the Gospel.
  • I am thankful that we live in a country where we can freely publish and distribute Christian materials.
  • I am thankful that the Third Edition of Your Guide to Marketing Books in the Christian Marketplace will release in early 2014. The guide desperately needed to be updated and God has graciously given me the bandwidth to do it this year.
  • I am thankful for you, the readers of this blog. I pray that it is a blessing to you.
  • I am thankful for my wonderful, supportive, loving family.
  • I am thankful for a heavenly Father who loves me and provides for all my needs.

What are you thankful for today?

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